How to Measure a Cup of Flour and Why You Shouldn't

The closest I've ever come to throwing the remote through the TV screen was the time I saw a well-know Food Network cooking personality (she has dark hair) measure a tablespoon of chopped parsley to sprinkle over the top of some casserole. Really? Come on!
However, when it comes to baking, exact measurements are critical. A perfectly moist cookie recipe made with 2 cups of flour for one cook can be a dry, disappointing experience for another. Why?
As you'll see in this short, but hopefully illuminating video, the amount of flour that will fit in a cup can vary greatly. If at all possible, when baking, use recipes that call for flour by weight and use a small digital scale to portion.
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